THE PHILOSOPHY
Can a brand feel like you, not a template?
Good design starts with listening. I build identities around each business's personality and purpose, never a one-size-fits-all aesthetic. Every logo, colour, and typeface earns its place.
Meet the creative behind your brand
Wanderink turns half-formed ideas into visual identities that feel considered, distinctive, and ready for the real world. I'm Nikki, and I'd love to work with you.
THE CREATIVE
A considered eye behind every identity
Nikki brings photography, brand design, and small business experience together to craft identities that feel clear, cohesive, and unmistakably yours.
Founder & Multidisciplinary Creative
Nikki Jackson
Photography, brand design, and visual storytelling with a small business point of view. She turns half-formed ideas into identities that work beyond the presentation board.
By the numbers
A decade of design and photography
Every project brings the same care: thoughtful concepts, real-world thinking, and small details that make a brand feel genuinely yours.
10+
Years of experience
20+
Brands built
2X
Award-winning photography
Two perspectives, one considered identity
1/3Nikki took my vague idea of a calm, welcoming space and shaped it into an identity that finally feels like the café we always wanted to be. The process was collaborative and she explained every choice.
Anne S.
Founder, Local Café
Let's build a brand that works in the real world
Share your half-formed idea and get a considered, distinctive visual identity in return. I'd love to hear about your project.